Brand Background :
Cytoclean Hand Sanitizer kills 99.9% of germs instantly without leaving a sticky residue and without water. Use anytime to prevent the spread of infections while in Car, Office, Hospitals, picnics, sports etc. The quick drying, oriental rose scented formula for refreshed and protected, and can be used quite often as required.
Brief :
1) To establish CYTOCLEAN brand as a part of the consumer lifestyle or daily routine. Be it travel, sport etc etc.
2) CYTOCLEAN to be promoted as a lifestyle brand to have more preference vs other similar segment
3) By its property, sanitizers are Boring. We need to devise a concept to make it a interesting segment
4) Branding to stand out from the existing clutter
2) CYTOCLEAN to be promoted as a lifestyle brand to have more preference vs other similar segment
3) By its property, sanitizers are Boring. We need to devise a concept to make it a interesting segment
4) Branding to stand out from the existing clutter
Tonality: Functional, Factual.
Campaign Name: Clear The Fear
Idea:
The pandemic has not only affected our physical health but also our mental health.
Germophobia, sanitization OCD and fear of infected people are few of the prevalent disorders among us.
So here we are trying to convey that if you have Cytoclean you don't have to worry about germs anymore and you can life your life freely.
Germophobia, sanitization OCD and fear of infected people are few of the prevalent disorders among us.
So here we are trying to convey that if you have Cytoclean you don't have to worry about germs anymore and you can life your life freely.
